SEO is just another fancy name for ranking up high on Google and other search engine results.

MYTH 3) "When I type "BRANZOL, CARRUTHERS, PARSIFAL, WHIMSEY & MUMBARSOLA" into Google and hit the search button my company shows up on the top of the first page! So this shows that I don't need any SEO help."

FACT 3) Congratulations. But you are forgetting the inconvenient fact that 99.99% of the Google searchers would use the better known keyword "lawyer" when they are searching for a lawyer and not "BRANZOL, CARRUTHERS, PARSIFAL, WHIMSEY & MUMBARSOLA." The more unique the keyword, the easier it is to land up on page 1 of Google search returns and thus your "success" unfortunately does not count.

Give me any such unique keyword combo and I'll put you on top of the Google searches within a day or two, but what does that mean in terms of your bottom line? Nothing, because no one will search by using such an unusual search phrase.

If you show up on Google's first page even for "Cincinnati lawyer" or "Beijing attorney" you should consider yourself very lucky, at least for a while.

Like all the other good things in life, Google preeminence is not a one-shot trick. Think carefully and consult with multiple experts before investing your precious dollars in any SEO program. And brace up for the long haul.

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