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Keyword Prominence Tips
By: John Cammidge



Keyword prominence is the placement of your keyword within a webpage, the higher the keyword appears on the page the more importance is given to that keyword. It is highly recommended that your most important keywords be placed close to the top of the HTML page, but it?s not just the body text which counts for keyword prominence. Here are my tips for optimising your website for the best prominence:

? TITLE TAG ? include your most important keyword at the start of the title tag, e.g. of a title tag ?internet marketing ebook, learn how to gain top search engine results with my ebook ?internet marketing techniques?. (notice I mixed up the keywords at the end of the sentence, which shows how important that keyword is)

? META TAG ? for the keyword and description tag make sure you use your most important keyword(s) close to the start.

? H1, H2, H3 tags - in these tags try to start with your keyword, an example could be ?internet marketing ebook that doesn?t contain any hype? (remember don?t just use the keyword in the H1 tags if you can help it, doing so could make your site look spammy).

? Body text ? The first sentence of your body text is quite important from a search engines point of view, try to use your keyword in the first sentence of the body text.

Performing the following tips will increase your chances of ranking in the major search engines, if you haven?t already submitted your site to the search engines read my post ?search engine submission tips?

Confused? I know I was that?s why I created my personal ebook which covers internet marketing and search engine optimisation strategies to help you optimise your website


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